Scented Pens

"Scent of Las Vegas" to be revealed at SCENTworld 2009

A collaborative effort to capture the essence of Vegas in a scent

 

September 30th, 2009.  Scarsdale, NY - Harald H. Vogt, Founder of the Scent Marketing Institute and organizer of the SCENTworld Conference & Expo , announced today that a team of leading Scent Marketing and Multi-Sensory Branding experts is collaborating to develop the "Scent of Las Vegas" which will be officially revealed at SCENTworld Conference & Expo 2009. Top executives from the Las Vegas business community, the City of Las Vegas, and the Vegas Airport Authority are asked to assist in capturing everything that the city stands for -- in a fragrance.  Representatives will be present at the unveiling during a Gala Dinner on November 20th, 2009.    "SCENTworld is the only global conference on the use of fragrances for non-traditional purposes such as marketing and branding. We will make a long lasting impression on Vegas, unlike any other conference ever in the city's history", says Harald Vogt "for we are leaving behind the new Signature Scent of Las Vegas.  It is the ideal medium to capture and transmit the soul of the city, defining it as a world-class brand." While the idea's conception was a true team effort, the not-so easy creative task of developing the Signature Scent falls to Christophe Laudamiel, "the enfant terrible of contemporary perfumery" and the genius behind several commercial success stories for Estée Lauder, Ralph Lauren and Abercrombie & Fitch.   "The Scent of Las Vegas will add another key dimension to the powerful Vegas brand.  Imagine landing at the airport and knowing just by the scent, that you've arrived.  The powerful sense of smell will create long lasting memories which will be instantly recalled when one smells the Vegas Signature Scent." said Steven Landau, concept co-creator, CMO and founder of ScentSational Technologies, a leading Aroma Branding and Technology development firm. "Our goal is to show the sophistication of our industry both in it's creative potential and it's capability to deliver a fragrance anywhere; into a large space, on a printed page and in the consumer's home." says Harald Vogt.  According to his organization, licensing and distribution agreements have been set up with Fusion Brands and Yankee Candle, a leading manufacturer of home fragrances. A part of the proceeds will go to a charity yet to be named. (via press release from Scent Marketing Institute)

General Jenna's Assault

I had just moved into the new house in the summer of ‘09’, a corner lot with plenty of grass to keep me busy mowing; this was the summer where I learned how we, the people of America, had been brainwashed.  I had been outside doing some gardening; OK I was looking at what had once been a garden prior to my arrival and was now a large crop of weeds, which was probably marked to be surveyed by the DNR, when I noticed a sudden increase in child activity from the surrounding houses.

                Children were running back and forth across the street, relaying information to the each other for some plan of attack on an unforeseen foe.  A small boy bolted from the pack, riding his transport across the rugged terrain; a two-wheeled pink girl’s Schwinn complete with banana seat and pink rose print, the obvious misfortune of being the youngest family member with a string of older sisters.  After reaching the corner of the street he turned around and sounded off the recon “Jenna it’s coming.  I see it”.  Jenna was obviously the General in charge of this ragtag gang of thirteen 5-8 yr olds and had already devised their plan of attack.  “It’s coming, it’s coming” they were chanting among themselves as anticipation flourished.  “Do you still see it?  Is it coming this way?” the General hailed back.  A shriek from the recon on his two wheeled steed rose up “YES!!!!”, and they all began to jump and shout, a primal dancing circle formed until the final sign appeared.  It came across the wind, a sound only a child can hear from 5 miles away, the song of the ICE-CREAM-MAN.  Sometimes a generic tune, sometimes “POP-GOES-THE_WEASEL”, nonetheless a melodious sweet, succulent tune that causes mothers to tremble and kids to salivate like Pavlovian dogs.

                Jenna spoke not a word; the children were working as one like in “THE VILLAGE OF THE DAMMED”.  They attacked not the Ice Cream Man but shot to their respective houses to bombard their parents with every promise conceivable to obtain money for the “MAN”.  Advances on allowances had run out due to previous visits from this sugar pusher.  They resorted to room cleaning and decrees of “I’ll never ask for anything else ever again” or “I’ll be good for the rest of my life” The younger members of the pack used consistent tugging on aprons followed by a string of “Please, Please, Please, Please, Please……”  Inevitably the parents crumbled and with coins in hand they all began to return to General Jenna and wait for their savior’s arrival.  The youngest members stood on the opposite corners, not allowed to cross the street, and had street runners bolt across the road daring the speeding traffic that often comes with living down a dead end lane.

                They stood at the edge of a driveway like a pack of hungry wolves.  The novices would break from the group and run towards the truck, but the elders knew it wouldn’t stop for them alone, only for the pack.  He pulled up to the curb and killed the music; the Pied Piper had done his job, now he just had to collect his booty.  The children spent every penny they had.  Some stood with purple and red popsicles that would liquefy to a sticky Kool Aid solution and adhere to their chins, hands and shirts.  Others would consume theirs only moments after purchase.  Young Jimmy laid there on the sidewalk, with a blue, white and red stick clenched in his hand as purple drool ran from the side of his mouth.  These were the remains of a Bomb Pop consumed too rapidly causing a cold headache leading to temporary paralysis and a euphoric sugar coma.  The others were not startled by this occurrence seeing as how it was common place for the young man.  You see Jimmy was a novice, having just moved from a more rural area where the MAN was not to be seen as frequently, he had not yet learned the consequences of substance abuse.

                Jenna “The General” moved to the front of the group, as her lessers parted in a show of respect and servitude, and peered over the edge of the truck window.  HE knew what she wanted; for this was the sole reason she held power in this neighborhood.  Being the eldest of the group she was privy to many honors:  latest curfew, no training wheels, but most importantly the largest allowance.  This allotment allowed her to purchase the Holy Grail of ice cream, the coveted DOVE BAR.  This was her scepter of power and every subject wanted a lick of it.  Some begged, others pleaded, and the sycophants threw empty praises.  Minor portions were distributed to the high ranking officials that were just below her, the recon and the Major in charge of the street runners, but the bulk of it remained with her.

                As Jenna began to consume the remaining parts of the bar the group began to disband, first one would wander off, then two others ran back to continue a game of hopscotch that had been previously interrupted.  Others moved to jump rope or gathered demolition crews to bring down sand castles that were aged and dilapidated, being 30 minutes old their property value was almost nil.  Jenna having finished her ice cream gave the stick to one of the youngers, who trotted off displaying it in a trophy-like manner.  Jenna herself walked back to her miniature lawn chair to watch over her domain.                

                I suddenly felt a slight trickle down my chin and immediately realized that I too had been salivating.  I could not believe the power that the Ice Cream Man still had over me.  So strong was it that I immediately dropped my shovel, jumped into my car and sped to the store.  I purchased a quart of Mint Chocolate Chip and returned home to begin its consumption, only it did not seem to elate me as much as it had as a child.  You see I was older and now being able to buy what I wanted when I wanted it had taken the anticipation out of the act.  However I am not one to be thwarted, now during the summer months I to listen for the Ice Cream Man; and after hearing his melodious chimes, I run outside coin in hand and join the rest of the children.  Although I have the means to buy the DOVE BAR and obtain power, I do not.  I feel that an outsider should not usurp the natural order of things in this neighborhood.  Besides….I like Nutty Buddies

Westin Hotels uses Scented Pens in their Scent Marketing Program

Although it’s not new I’ve come to realize that it’s not widely known that Scented Pens has been supplying Westin Hotels with White Tea Aromawriters for almost 2 years now.

 Starwood Hotels and Resorts launched its "This is How It Should Feel" global scent marketing campaign for the Westin Hotel chain back in March of 2006. 

In 2007 Scented Pens was contacted by Starwood because they were looking for something new and innovative to compliment their scent marketing and branding program.  Our products were a perfect fit with their branding campaign and by early 2008, White Tea infused Aromawriters were being shipped to Westin Hotels throughout the world.

Just yesterday I was on Twitter and saw a tweet from a gentleman asking if anyone knew about Scent Branding.  He had just been at the Westin Diplomat in Fort Lauderdale and said that they "use this strategy very cleverly". 

On a side note, it just so happens that we ship more Aromawriter orders to the Westin Diplomat than any other individual hotel in the Westin chain.  Coincidence?  Hmmm..I think not.